Programmatic Advertising with Smart Automation
I help businesses tap into the power of programmatic advertising to reach the right audience at the right time—across web, mobile, video, and CTV—using real-time data and AI. From DSP setup to audience targeting and dynamic creative optimization, I build automated ad systems that scale efficiently and deliver high-impact results.
By leveraging platforms like The Trade Desk, Google DV360, and AI-driven creative tools, I streamline media buying, optimize bids, and personalize ad experiences—turning ad spend into measurable ROI.
Key Capabilities:
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DSP strategy and setup (The Trade Desk, DV360, etc.)
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AI-powered audience segmentation and targeting
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Dynamic creative optimization with real-time testing
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Omnichannel campaigns across display, video, native, and CTV
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Automated bid and budget management
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Data onboarding and CRM integration for 1st-party targeting
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Brand safety, fraud prevention, and viewability optimization
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Real-time analytics dashboards and campaign insights
Whether you’re scaling brand awareness or driving performance, my approach to programmatic blends advanced technology with marketing strategy for results that compound over time.
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